Amy is Director of Client Strategy at ADsmith Marketing and Advertising. She has 16 years of marketing experience working with a wide range of clientele from local and regional businesses to national brands. Amy has a strong foundation in marketing strategy and client service with 8 years of agency experience. She spent the early part of her career working in-house as a marketing director, graphic designer, and copywriter. Amy is a huge fan of brainstorming, her infectious energy inspires open communication, creative thinking, and innovation. Amy earned her Bachelor of Science in Communication from Missouri State University with a minor in Psychology. She was born and raised in Springfield and is committed to giving back to our local community, serving multiple local nonprofits.
Modern Day Marketing is a leading-edge advertising firm in Springfield, Missouri launched with the goal of creating and growing top-of-mind awareness and bottom-line profits for local businesses. When retaining Modern Day Marketing, you instantly have a partnership designed to help your company cut through the clutter with every layer of your marketing and advertising efforts.
Modern Day Marketing is a full-service agency owned and operated by Diana Tyndall. Diana has a proven track record in developing comprehensive marketing strategies and memorable advertising campaigns designed to grow mind-share and market-share for her client’s products and/or services.
Diana’s career is comprised of over twelve years’ experience in media and seven years with The Springfield-Greene County Park Board as marketing director. Diana is an expert in every aspect of marketing and advertising with a broad range of business categories. Her vision for Modern Day Marketing is to work closely with CEO’s and business owners on a local level to move their companies to the next level of success.
Diana gives back to the community by serving on the Leadership Springfield Board of Directors and GYN Cancer Alliance.
Justin Oden is currently a Multimedia Designer at Downstream Casino Resort. After obtaining a Bachelor’s Degree in the Graphic Arts from Missouri Southern State University, he started out his career at The Joplin Globe as a graphic designer where he won several Addy awards for his illustration work. He’s committed to staying current with design trends and constantly challenges himself to learn more while pushing his skills outside of his comfort level. When not in front of his computer, he can be found drinking copious amounts of coffee with his face buried in a sketchbook.
Ken is a marketing industry veteran who came to ADsmith with more than twenty years of experience already under his belt. As President, Ken manages the ADsmith team and the company’s ongoing mission to offer the same level of strategic marketing leadership to both locally-based, regional, and national businesses. Ken cut his teeth in marketing at four advertising agencies before ADsmith. Much of his career was with Noble & Associates, a national agency catering to the food and home building industries. When not thinking about marketing strategies, Ken enjoys life with his family. Ken is married to Kim Taylor; they have a family of 4 kids in middle school, high school, and college. Their home is very active, with two cats, chickens, and never-ending home remodeling projects. Outside of work and home, Ken is an active member of the Rotary Club of Springfield Southeast. He also served on the Board of Directors for the Down Syndrome Group of the Ozarks (DSGO) for many years and continues to support DSGO to help raise awareness and resources for families with members that have Down Syndrome. Through ADsmith’s drive to give back to the community, Ken has supported many additional non-profits over the years.
As the Sr. Director of Operations for Marlin Connections I bring my experience of almost 30 years in project and production management. Having worked with every cross-functional team imaginable throughout my professional career, I have fulfilled several roles with a variety of B2B and consumer-facing clients. I have helped drive out-of-the-box thinking and production in all facets of my clients business and that includes traditional print collateral, print and digital media, video and electronic media, as well as trade show and event support. Now I can apply that out-of-the-box thinking to the bigger picture to help drive success across the Marlin Connections business. I keep my sights on the big picture, yet somehow uncover the tiny details that make the cogs turn smoother. No problem or project is too tough for me to solve because of my earnest belief that there’s always a way.
As Marlin Connections' creative lead, Tim fosters an open environment with a cross-functional creative team made up of storytellers, technologists and motion media experts. Tim believes in the blending of technology and creative applied to simple ideas that break through the clutter and create real impact for brands. His years in food and beverage branding have earned him plenty of awards, but Tim is most proud of work that works.
Prior to Tim’s current role within Marlin Connections, he co-founded The Alchemedia Project, a digital branding agency in 2009. Tim has also held posts at Pyramid Foods as Marketing Director and at Noble Communications as Executive Creative Director. He holds a Fine Arts degree in Graphic Design from Missouri State.
Traci Hughes is a Associate Instructional Professor at Pittsburg State University in the Graphic Communications department. She came to PSU after working in the printing and flexible packaging industry for 18 years. She is excited to have the opportunity to be in the classroom and share her experiences with the students. Traci has served on the board for AAF Heartland since 2017 assisting with the American Advertising Awards each year. Before becoming President, she served as club treasurer.